Prabal Gurung, Fashion Domination

By Jessica McGuinn

Prabal Gurung, the Nepalese fashion designer who has recently been the center of attention across all major fashion media outlets. I was watching TV with my roommates when a commercial came on for what appeared to be a romance movie, complete with a stereotypical playful couple, an emotional breakup scene, and an unrealistic happy ending. However, I couldn’t help but notice how much the camera focused on the clothing worn by the star-crossed lovers, something that is definitely not characteristic of most previews. When the descriptive text, “chic, stylish, and romantic” flashed across the screen, I knew I wasn’t watching a movie trailer. Ten seconds later, my suspicions were confirmed… “Prabal Gurung for Target, LOVE.”
Gurung debuted his first collection during New York Fashion Week back in February 2009. Since then, he has quickly and quietly risen to fashion stardom, dressing A-List Ladies including Demi Moore, Zoe Saldana, Oprah Winfrey, and First Lady Michelle Obama, among others.  On Saturday, the talented young designer wowed the audience at his Fall 2013 show with a collection dedicated to the leading lady in his life, his mother. “Mom, this one’s for you,” the show notes read.
“The whole thing was about empowerment,” said Gurung. “I’m sure every son says that about their mother, but I don’t think there’s anyone in my life more empowered” (Elle UK). 
The fall collection reflected this inspiration with militaristic pieces softened by more feminine details. Cargo pants were styled with peplum tops while fur collars provided the perfect balance for the structured pieces and leather accents that ran throughout the line. While the looks primarily featured a dark color palette, the floral silk and stunning embroidery used in the evening wear garnered praise from even the toughest of critics. Cathy Horyn, famed fashion critic for The New York Times, proclaimed, “Mr. Gurung’s draped pieces were his strong suit, in part because they were so simply done” (The New York Times).
With no surprise, Prabal’s capsule collection is almost entirely sold out at Target locations across the country after less than 48 hours in stores. I guess it’s safe to say that everyone loves a happy ending, whether it be in film or in fashion.
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