Ashley Smith x RVCA

RVCA, the California based lifestyle and clothing company, is now teaming up with model Ashely Smith to create her first fashion line. Known for its clothes that are closely associated with skateboard and surf culture, RVCA founder PM Tenore has said “We like to work with different people of varying subcultures- whether it’s artists, designers, surfers or skaters- RVCA is really a platform for talented people…to showcase their passions and hardwork.”

The collaboration came about when a mutual friend introduced Smith to Tenore over drinks at the Mercer Hotel in New York. Tenore just asked her to be herself with the collection,

Items from Smith’s debut collection with RVCA

and be natural. What came out was a debut collection all about crop tops, bomber jackets and an overall nineties nostalgia. “It plays on the idea of opposites—being this tomboy in Texas and the girl I am today in New York.”

A celebratory dinner was held on the 23rd with all the workers involved in bringing Smith’s collection to life. At the event, Smith told reporters she always wanted to create something, and after her first collection, she’s gained a lot of respect for designers. “I had no idea how time-consuming and research-oriented designing a collection would be,” she said. “Luckily I had this amazing team behind me.”

Smith at her celebratory dinner on Saturday

Smith modeling a jacket from her debut line with RVCA


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