Every year, twice a year, editors, buyers and fashion lovers alike flock to Manhattan for fashion week. Because we are not too far from New York City and many of us actually have volunteered or worked at Fashion Week, we know that it is a significant event for the fashion industry but what a lot of us forget is that New York is not the only place for fashion week. As soon as the shows are over at Lincoln Center and around the city, those very same show attendees leave for London Fashion Week and from there to Italy for Milan Fashion Week.
Milan Fashion Week began on February 18th and ends on the 24th. Designer shows such as Moschino, Alberta Ferreti and Emilo Pucci amongst others take place at this time. Although I have not watched all of the shows live, it is amazing that we have the capability to do so. I have been kept up to date on most of the shows via social media. All of my favorite magazines and many celebrities that I follow on Twitter and Instagram have been posting nonstop about the shows and it is safe to say that the designers have truly outdone themselves.
Jeremy Scott recently became the creative director at Moschino and last week was his debut collection. As seen by his own work, Scott tends to pull out all the stops and get really creative. Staying true to his identity, he created an outrageous yet unforgettable first collection for Moschino inspired by McDonald’s. Although the designs are very out there, fashion icons such as Anna Dello Russo and Rita Ora were eating them up, no pun intended!
The collection is very playful which has been pretty much routine since the birth of the brand in 1983 by late designer Franco Moschino. Jeremy Scott experimented with bold colors but remained loyal to the iconic red, black and white color scheme that has been in place for the entire life of the brand. Scott turned the McDonald’s “M” into a Moschino “M” and it was emblazoned on everything from bags to oversized sweatshirts. Models even wore visors and carried trays to stick to the idea of Moschino as McDonald’s. One model even had a bag that looked like the French fry carton at McDonald’s and another held a phone with a case that looked the same way.
Although most of the collection was centered on the McDonald’s motif, there were also designs that put a twist on other famous brands such as Hershey’s and Budweiser. This collection is so unique even though it is entirely based on American products and their packaging. It seemed like more of a joke than a serious collection and that reflects in the very mixed reviews that the collection received, but one thing that can be agreed upon is the fact that this collection is unlike anything else put on the runways this season.