On April 15, 2014, Adriana Lima and Candice Swanepoel announced at London’s Bond Street Flagship store, that the 2014 Victoria’s Secret Fashion Show will be moving across the pond to London, England debuting on December 2, 2014 at Earls Court. With capacity of 17,500 Earls court is the largest event venue in London.
Costing a whopping sixteen million dollars to produce, this year’s show is going to be broadcasted on CBS in over 192 countries. It is said to be the largest show in Victoria’s Secret history, and black tie theme. Locations of past shows include New York City, Miami, Los Angeles, and Cannes.
Models confirmed to be walking in the show this December by chief of marketing, Ed Razek, include Lily Aldridge, Doutzen Kroes and Cara Delevingne. It was also said that Victoria’s Secret had been wanting to move the show to London since 1998, but had to wait until the brand was recognized in order to do so. Today there are six stores in London including two Flagships.