The Master of the Mask

During my time as the merchandising intern on the skincare team at QVC this winter, I was able to experience client meetings with many different skincare brand representatives. We met and discussed new product development with brands and which items would resonate well with the QVC customer.
A brand that really stood out to me was called, Glam Glow. This brand is based out of Hollywood, California and has an extremely unique delivery system. The products are clay-mud based facemasks with antioxidant filled nutrients targeting certain problems like aging, acne, and dry skin. The product was discovered by a Hollywood Hills couple that was at an intimate dinner party with close friend and actor, Keanu Reeves, who was in need of a skin remedy to accommodate his busy, stressful lifestyle, working 20 hour days when shooting films. The brand has grown quickly with the Hollywood buzz, and has received a plethora of awards and accolades. The “Youth Mud” mask that targets anti-aging was named the “best mask in the world” for 2014.
The brand has four main products that target specific problem areas. The first created was the “Youth Mud” mask. Youth Mud is “Designed as a 10-minute professional ‘facial in a jar’ for behind-the-scenes use in Hollywood’s Entertainment, Music, Fashion & Award industries, for immediate camera- ready glowing skin.” The use of the green tea leaf helps enrich the skin with natural anti-aging solutions.
The second product created in the line was the “Super Mud” mask. This mask is “the World’s most Scientifically Advanced Clearing Treatment. Clinically Developed by GLAMGLOW® Dermatological Chemist to help fight all common skin concerns.” I’ve used this product, and it instantly decreased the size of my pores and left my skin feeling soft and refreshed. The use of the Eucalyptus leaf advances the glowing look of skin.
I’ve also tried the third product in the line called “Thirsty Mud”. This product smells delicious and is innovative because it’s a leave on or wipe off mask that doesn’t need water. The olive oil leaf powder used helps hydrate the skin without clogging the pores. Thirsty Mud can be worn throughout the night to dig deep into the pores for ultimate hydration.
Lastly, the fourth and final product in the line is “Bright Mud Eye Treatment”. This treatment is fantastic for tired, swollen eyes. It instantly decreases puffiness and brightens the skin around the entire under eye and orbital bone. I used this treatment after a long night in the labs and my eyes were instantly brighter the morning after.

In 6,000 stores in over 84 countries, Glam Glow has successfully made a name for themselves in the world of skincare.


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