One of the best aspects of working in PR in my opinion is being able to go to a bunch of events and seeing the work we put in to promoting our clients to editors. On top of that, meeting tons of editors from magazines I know really well. Having a role to play during the event, even if it is just checking in editors and bloggers, still feels like a good experience to say I’ve done. This week, I was asked to work a SkinCeuticals event, promoting one of their products. Special guest, and Olympic 2008 gold medalist, Nastia Liukin, was there to put on a performance on the balance beam. The event took place in the meatpacking district, which was really cool to finally see. It’s a place that I absolutely need to go back when I have free time.
I had to arrive at the studio around 8 am to help with final touches. The place looked modern and fresh, perfectly fitting for the brand. There were two time slots for the event, which meant that I was lucky enough to witness Nastia perform twice. Working here so far has been such an experience and some of the ABPR employees even said they will teach me to write press releases soon enough! I can’t wait to learn as much as I can while I’m here and challenge myself to do bigger tasks in the office.