By Sarah Campli
As a way to expand our line’s reach, we’re beginning to show pieces in international showrooms, specifically Milan. This is huge for us considering it allows us to reach consumers on a global level and gain recognition for the ZAC Zac Posen contemporary line. We’re hoping this will boost our sales so our outerwear line can continue to expand each season and be able to create garments at every price point.
It was a lot of work to pack up all of our line. Since the majority of the line is now finalized, we were able to have different sets made. One we keep in our showroom here in New York and the others travel as needed. It can be a little confusing to keep track of things, which is why we make line sheets and take photos of everything we send out. We were also responsible for putting together informational materials that will accompany the line. I worked on a book containing a photo of every coat in the line and fabric swatches of the each color it comes in as well as sketches and color palettes. Oddly, I felt like I was right back at Drexel! The project was reminiscent of something from Presentation Techniques.