By Sarah Campli
Market week tends be the Fashion Week most people have never heard of, and yet it’s one of the busiest times of the season for the fashion industry. It’s a very “behind the scenes” type of affair. Throughout the week, buyers will come in and out of our office to survey what we have to offer and what they think will sell the best in their stores. Outerwear tends to be a somewhat conservative but also competitive market. You could walk into any outerwear section of any department store and be greeted by a sea of black coats, with a sprinkling of other neutrals like olive green and perhaps camel. Almost everything is the same because the average customer isn’t ready to make a statement with their outerwear yet. They want something functional and something that will go with everything; stylish but not too stylish. It’s important for us to cater to that with the ZAC Zac Posen RTW outerwear collection. We still want to separate ourselves from other brands, but we also have to be aware of what shoppers are actually going to buy. Therefore, we have to cover a spectrum with our collection so there’s something for everyone (and something for every buyer to offer their customers).