By Desiree O’Brien
As Drexel Design & Merchandising majors, since the first year of college we have been told me must have a LinkedIn profile. It was still a fresh site and we were weary, so we made a bare skeleton of a LinkedIn profile to make our professors happy. Then, as we got into our second year at Drexel we began co-op and it became apparent that our LinkedIn page would be seen by actual employers! The profiles we thought would not be seen would actually be seen by some of the most important people we would encounter. Since then LinkedIn has only become more powerful and an amazing resource necessary to get a career.
This last term of college I am taking the Career Strategies for D&M course in which the main project is to produce the perfect LinkedIn profile. In order to achieve this the course instructor, Beth Phillips, got a professional to look at our profiles and give suggestions as to what we should alter. These changes included having a professional picture, a descriptive summary of your strengths, having connections to endorse your skills, and connecting to important organizations such as Drexel Alumni. There were also small changes suggested such as including a background image and course work that relates to your desired career. Over the course of this class I made these changes and boy have they paid off! I received a phone call from a hiring agency that found my LinkedIn profile and believe I am a perfect fit for a position they need to fulfill. It is for a position I am very much interested in, buying, and I am in contact with the company now to set up an interview. Besides getting an actually interview, making a strong LinkedIn profile has increased the views it is receiving.
It amazes me how powerful LinkedIn truly is when utilized. Finding a job is extremely stressful when fresh out of college, especially when applying while finishing classes. Having a professional LinkedIn profile allows job opportunities to come to me in addition to my efforts to reach out. It helps relieve so much stress and allows me to focus on finishing my last term of college strong.