By Miranda Meehan
British Fashion Council’s NewGen committee named 23-year-old designer Roberta Einer “one to watch.” Einer at 23 has an incredible enviable resume. Einer has worked for Balmain, Mary Katrantzou, Alexander McQueen, and Roksanda. She is a University of Westminster grad who uses a very “in-your-face” color palette while using unlikely combinations of textiles creating very intricate unique designs.
Roberta is from Tallinn, Estonia, but has lived in London for six years. She moved to England to embark on a fashion design education studying a Foundation in Art & Design at Central Saint Martins before BA (Hons) Fashion Design at the University of Westminster.She considers her design philosophy to be “never boring.” Every season she makes up a character then builds a story around he or she and that is how each of her collections come to life.
Her latest spring collection was derived from an exhibit she saw in London at the Saatchi Gallery called “East Meets West.” It was about how American pop art had a strong influence on other countries during the ‘50s, ‘60s, and ‘70s all including bubble-gum colors, Andy Warhol, and color blocking. She considers herself to be “specialized in experimental embroideries, handcrafted knitwear, and luxury outerwear,” Roberta says. She learned a lot from working at Balmain, where she learned to have fun with design. She has been featured in i-D, Hunger magazine and American Vogue. She has also been featured on Nylon and Teen Vogue websites. This young and upcoming designer has a lot coming her way. So check out this new designer at http://www.robertaeiner.com!