By Casey Nyhus
In recent years, Kylie Jenner has climbed her way to the top of the celebrity food chain and made herself a major and very controversial icon in beauty, fashion, and pop culture. She’s built such a high profile that her every move causes controversy in the media and impacts almost every teen girl who has an Instagram account.
A few months ago, Kylie took advantage of this cultural prominence and started her own business, Kylie Cosmetics. While she is known for the cosmetic surgery that she’s had done on her lips, she took this reputation and intelligently used it to market the Kylie Lip Kit, her lipstick line released back in November of 2015.
On the release date, her first batch of lipsticks were sold out in less than thirty minutes. To my surprise, the cosmetics turned out to be of pretty decent quality, which encouraged others to buy the next batch when they were back in stock. Even celebrity makeup artists started using her cosmetics on high profile celebrities like Chrissy Teigen, Olivia Munn, and Lily Aldridge.
Kylie has since received much praise for her work as a business woman in the beauty world. As a result, she continued to grow her cosmetic line to not only lipsticks, but glosses as well. However, this past week, the first batch of her sold out and very anticipated line of lip glosses were received by makeup lovers everywhere, including Jeffree Star.
Jeffree Star is a very well-known and revered makeup artist and entrepreneur, who’s cosmetic line is known to be both affordable and of exceptional quality. This past week, Star received these new lip glosses and filmed the reaction people were having everywhere, which was definitely not a positive one.
On snapchat, Jeffree Star filmed the unpacking of the new glosses and demonstrates how poor of quality they actually are. Star then goes onto say that “a a multimillion dollar celebrity” should not think that this was acceptable and should be more concerned with quality control.
As a student studying product development as a part of my major, I completely agreed with Star. If someone so new to the beauty world, who has indefinite resources to provide quality merchandise, wants to be taken seriously as a quality brand, then their product not only has to be attractive, but also has to be of good quality and functionality. A product could be the most attractive on the market, but if it does not work well and prove to be worth buying, then the company will suffer and lose a significant portion of their customer pool, even if the issue is eventually fixed.
After all of this controversy, Kylie went to make amends on her social media accounts and apologized for the poor quality of the wand of her products. She promised a refurbished design in the next batch of the glosses, as well as sending fixed ones to the disappointed customers who already received them. This was a very smart – not to mention, expensive – move on her part. However, if she wants to be taken seriously as an entrepreneur and beauty professional in the future, mistakes like this can definitely not happen again.