Fashion Show Production Meets Graphic Design

By: Brenna McGrath

Jenna Lecours is a Drexel student in the Graphic Design program. She is the creator of this year’s Drexel Fashion Show graphic. Versions and elements of her design have been featured in the various marketing materials used to promote the show, such as the program booklets, invitations, flyers, and t-shirts.
Jenna describes her design aesthetic as a blend of the old and the new. She is often inspired by 1950s and 1960s imagery, as well as the Dada movement. Jenna stepped outside of her comfort zone when designing this year’s Fashion Show graphic, excited by the opportunity to experiment and to incorporate both design disciplines into one final product. Though her own fashion style is relaxed, she enjoys observing fashion, applying aspects of what she sees happening in the industry to her graphic design work.
The inspiration behind her stunning design representing this year’s show, as described by Jenna, is a way of portraying “the movement of a garment without a realistic illustration of one.” Jenna was also inspired by the abstract color blocking works of Jean-Charles de Castelbajac. The graphic began as a sketch of a model wearing a dress, comprised of one continuous line, which she then used to create a colorful, abstract, and organic form, representative of the fashion figure.
The 2017 Drexel Fashion Show will be held on Saturday, June 10th at the Urban Outfitters Headquarters at 4 p.m. and 8 p.m. Come check out the show to see Jenna’s work in action and support the Fashion Design and Design & Merchandising students! Tickets are available at the door for $30 (4 p.m. show) and $60 (8 p.m. show).

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